Group Brand & Marketing Manager
An Integrated CARD/bank payment processing company - Nigeria:
Job Description
The Company:
We are looking for a Group/Regional marketing specialist to head Brand and Marketing function for an integrated bank payment and transaction-processing company with subsidiaries across the Africa Region.
The Role
This is a strategic role which involves the development, implementation, cascading and continuous reviewing of the overall business strategy, as well as championing of the brand/marketing and business development-related activities. The role reports to the Group Managing Director.
Key responsibilities:
- Strategy formulation and implementation,
- Reviews and cascades the strategy for the business and ensuring communication and alignment of strategy at all levels • Formulates and manages the marketing, brand and PR strategy so as to ensure the company's continuous visibility and well managed internal and external communications.
- Lead the Group Branding/Marketing function: Brand development/marketing management; market planning (e.g., market sizing and segmentation); market research; sales management; customer experience improvement; competition analysis; product development; promotions
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