Job Title | New Media Officer |
Division: | Corporate Services |
Location: | Lagos |
Job Description: | Understand the use of new media for stakeholder engagement and competitive advantage. Manage social media consultants for development and execution of strategy to corporate social media use. Drive monitoring and tracking of MTN on new media platforms, provide ongoing analysis and reports to the relevant business units. Engage middle to senior management towards integrated business engagement in social media space. Serve as new media champion within MTNN and promote active staff adoption of new media for connection and collaboration. Develop and quality assure bespoke content for MTN new media platforms. Drive MTNN presence and dialogue on social networking sites including Facebook, Twitter, YouTube and other similar community sites, posting relevant blogs, and seeding content into social applications as needed. Monitor and track MTN on new media platforms, provide ongoing analysis and reports to the relevant business units. Identify perception management opportunities in the new media space and raise critical issues for speedy resolution. Generate informative and insightful reports about MTNN activity and mention same in the social media space. Identify and develop bespoke content on new media that engages savvy internet stakeholder groups and aligns with MTN corporate speak . Develop reader-friendly content that communicates relevant corporate objectives and important customer information to foster articulation of the MTN point of view and engender empathy towards the MTN brand. Interface with Marketing, Customer Relations, Sales & Distribution, Enterprise Solutions, Corporate Services and other customer-facing/brand-building business units to drive customer education, acquisition and retention initiatives. Work closely with consultants to track, monitor and analyse online conversations about MTN in new media space. |
Job Conditions: | Standard MTN working conditions. May be required to work extended hours. |
Reporting To: | Senior Manager, Corporate Communications |
Required Skills: | First degree in a relevant discipline. 4 years work experience in corporate communications Ability to interpret and implement Communications strategy |
Employment Status : | Permanent |
Qualification: | other |
This vacancy expires on 2/25/2013 |
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Wednesday, February 20, 2013
MTN - New Media Officer
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